Multimedia is a computer-based interactive communication process which incorporates various mediums – text, audio, images, animation, video and interactivity. Multimedia is commonly used to "sell" a product and to reach out to their audience. One example is the late Steve Jobs' famous keynote presentations during product launches as a form of advertisement (since Apple hardly does/hardly has to do any advertising). And I admit that I was one of the many Apple fans who stayed up to the wee hours of the night to catch the keynote speech. Multimedia as a means of marketing allows companies to experience highly-facilitated communication between business partners and existing and potential customers. The marriage of marketing and multimedia is one that is outstanding and impressive – 2 simple ideas fused together to create a whole new experience for marketers and consumers. As I reminisce about the times where communication existed at its most basic form, I discovered how far we have really come since then.
Having been an Apple fan since the time Apple stepped into the market with their colourful iMac desktops (below is a picture to refresh your memory if you have forgotten. Look at the gorgeous colours!), I swore to never switch to an Android phone.
However, with new inventions such as the flexible displays by Nokia and Samsung, I AM SOLD. Well I wish I knew who was the genius who invented this amazing new technology first, but I don't and I am in no position to speculate.
These companies make use of multimedia to gain competitive edge as both of them make use of the same new technology – the OLED display.
Nokia's Flexible Kinetic Interface
The Nokia Kinetic Device
(credits: The Verge)
The Nokia Humanform
Both these products have flexible OLED displays which allow users to twist to control (eg: zooming in/out, scrolling). I'm not too sure if the Kinetic Device has features that are the same as that of the Humanform , since the YouTube video above does not cover the full aspects of the phone. But the coolest parts of the Humanform is the fact that it allows you to FEEL images :O It also has mood recognition so users can no longer tell someone a lie over video call because the phone will show it. Hahaha I'm not too sure if I like that feature >.<
Here are some of the gestures of the phones (assuming that both the Kinetic Device and Humanform use the same gestures):
- - Twist forward to scroll files and twist action to control speed
- - Bend for action or to open items
- - Hold the device by the ear and squeeze to answer the ring
- - Twist, bend, and squeeze adds more to pinch and zoom on the touchscreen
- - Security recognition to the user's grip
- (source: http://au.ibtimes.com/articles/422506/20130110/samsung-youm-vs-nokia-kinetic-prototype-flexible.htm#.UnuorZQpZgI)
- Samsung Youm
(credits: crn.com.au) 
(credits: stuffatfingers.com)
(credits: eweek.com)
(credits: hardwarezone.com.sg)
Also using the OLED display, Samsung has created (prototypes of) a few different Youm devices as seen above. It doesn't seem to have squeeze or twist gestures like the Nokia phones but I'm still so blown away by it. Just watch how it works in the video below!
If you watched this video till the end, you would've caught the trailer of one of Samsung's Youm phones that opens up to become a tablet – WOW I REALLY WANT THAT. Apparently Samsung's CEO promises to deliver Youm devices with "folding displays"in 2015, I can't wait!
Evidently, the use of multimedia to showcase multimedia allows consumers and marketers to have a deeper connection to the product. Competition is seen between these two brands who are obviously fighting to be the first to come up with the world's first flexible display.
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